Like many of you, I found life during the pandemic a little challenging. The hardest parts, for me, were the lockdowns. I was forced to take extreme measures to stay occupied during my downtime.
Naturally, I found myself on YouTube. I spent a few hours, every day, scrolling my feed—partly due to the fact that it was so easy to get lost in there.
This got me thinking, what is it about YouTube that makes it so compelling? Why do most people turn to it for entertainment?
Apart from the videos, another reason is that YouTube really is just a great-looking and easy-to-use platform.
It has a user-friendly interface, the site is well optimised and is incredibly stable. I can’t remember a time YouTube has gone down with any technical issue. It also works very well on handheld devices.
All of these things have made YouTube the go-to platform for casual entertainment.
These features, unfortunately, are luxuries only few can afford.
The bad news is that most small businesses today do not have the technical nous to create polished websites. The good news? This doesn’t mean that they can’t own great-looking, functional websites.
There are plenty of website service providers on the market who take on these technical elements, creating or maintaining your website, leaving you free to concentrate on other parts of your business.
In this post, I dive into the nitty-gritty details about website services and how they help you position your brand in the market.
What do website services include?
Website services aim to help your website function and perform smoothly. It also includes website building and hosting. This is naturally because a good website is one of the most important tools for modern businesses.
These services include:
- Website building
- Bug fixes
- Mobile optimisation
- Security scans
- Website maintenance
- Backups
A well-built website will help you make a great first impression
There is an old saying, “The first impression is the best impression”. When it comes to the digital marketing space, a well-designed website will certainly help you make a good first impression.
Your website is likely the first point of contact between your business and your audience. Making an attractive-looking website is, therefore, one of the easiest ways to lure in potential customers.
Make sure you make use of this opportunity by getting the support of website developers who understand your vision for your site.
Easily-navigable websites enhance the user experience
A website that is designed like a maze will most definitely drive customers away from your business.
When you’re working with website service providers, make sure they’re building your site with your customers in mind. People feel most at ease when they’re browsing through sites that can be navigated easily.
Make sure they design your website in a way that users can land on their desired page in just three clicks. This will keep them on your site for longer and make sure they come back again.
This combination of a good-looking website and a site that’s easy to navigate can be achieved with the right website services. Even if you already have a website in place, the right team of professionals can redesign your site to be more intuitive.
Website services boost customer trust and brand consistency
Professionally-designed websites are fast, secure and reflect your business values. Customers tend to trust websites that look modern and load fast. In this way, outdated modules and software fail at creating trust and brand consistency.
Enlist the help of website service providers to build fast, secure and modern-looking websites. In this process, make sure you work with a service provider who reflects the values of your business on your website.
SEO-based website services can help you become more “searchable”
Owning a website that is searchable to potential customers is a great way to expand your business. Ranking higher on search results through sound SEO strategies, therefore, is super important.
The right website service providers will often be equipped to meet these needs as well as more technical and developmental aspects of your website. They incorporate SEO-friendly content, elements, and fixes onto your site, regardless of whether it’s old or brand-new.
While SEO is not usually considered a website service, per se, the right service provider will make sure it’s part of the package.
Make the most of the right website services to position yourself as a leader
The design of your website might be the deciding factor in your success.
If you don’t have the time or resources to build a well-designed, smooth, and intuitive site, website services are the best bet for your business. In addition to just the aesthetics, website service providers will also make your site more secure and more searchable to potential customers.
At WebGeek, we are determined to help you create aesthetically-pleasing sites that help you position your products or services in the market. Get in touch to find out how we can support you.