Recently, I spent some time with some of my oldest and closest friends. Usually, we take the grill out and talk shop, but this one time, we decided to catch a chilling true crime documentary on Netflix. At one point, someone wanted to take a bathroom break. I joked and told him that the “ad break” would only be a minute and that he needed to get back soon.
This led to a conversation about how we used to make quick runs to the bathroom or kitchen when we watched movies as kids. Now, I can’t remember the last time I saw an advertisement on TV.
In the current landscape, advertising is a different ball game altogether. The tech giant that pioneered this change is Google when it launched Google Adwords in 2000.
How many times have you heard someone else or yourself say the famous phrase, “Google it”? There’s a reason why it’s effective in driving qualified traffic to your business when users are looking for certain products and services.
With Google’s expansive reach, I bet that every person who uses Google has seen a Google Ad. In this post, I give you a crash course on how to advertise on Google if you’re a beginner.
What is Google Ads?
Google Ads is a paid advertising platform, which uses a pay-per-click marketing channel. Here, advertisers pay for their ads on a pay-per-click or per-impression basis. With it, you can create and share well-timed ads targeting a specific audience.
The fantastic thing about understanding how to advertise on Google is that you can rank higher on SERPs if you follow a few guidelines.
Before I proceed any further though, please keep in mind that the following steps are only briefly explained. For more in-depth advice, you may need the support of specialists who provide Google Ad services.
The bidding challenge
The first step to identifying how to advertise on Google is to learn about how bidding works.
Google Ads work as an auction where you make bids for the position and audience you want to reach. You can set up how much you are willing to pay for your bids and the price for each click you receive. If you’re the highest bidder, your ad will come up when someone searches for something using your keywords.
Google will always go for the highest bidder, but there’s another factor that matters—the quality of your content. If you have the highest bid and a high-quality ad, you will rank higher on SERPs.
How do you determine the quality of your content?
In the process of advertising on Google, you need to consider the quality of the information you provide your consumer when they click your ad. This means that you need to put a lot of thought into your landing page.
Make sure the information on the landing page is relevant to the keywords on your ads. Make the customer’s visit to your landing page worth their while and improve your ROI.
The more people click on your Google Ads, the more it will cost you. To create Google Ads with a high ROI, here are a few things to keep in mind:
- Budget: Tailor your ads to suit your budget. Decide how much you are willing to pay for each click and each day.
- Keywords: Identify keywords that work. Revisit them and look for less competitive options to rank higher on SERPs.
- A powerful landing page: This will help you increase your conversions. The more conversions you make, the more Google improves your ranking.
- Your campaign: Your ad campaign allows you to target your audiences to boost your PPC campaign.
Creating your ad
In understanding how to advertise on Google, creating your ad is actually the last thing you need to worry about. Things you need to focus on include:
- Your unique selling point(s)
- Using targeted, relevant keywords
- Keeping the content short, simple, and captivating
- Communicating your message clearly
Leverage the support of Google Ads specialists to perfect your online advertising strategy
Google Ads require work on your part to make sure that you land more sales and conversions. If you are a beginner, you can benefit from the support of specialists who have knowledge and expertise in this area.
Reach out to Google Ads specialists at WebGeek to position your business the right way. Enjoy online advertising success by understanding how to improve your PPC strategy.