March 7

Case Study: Builder Melbourne


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​Josh came across as being honest and professional. He delivered exactly what he promised...

​When it comes to building websites, ​​we share Peter’s philosophy

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THE CLIENT: ​Skills Unlimited Services, ​Melbourne, ​VIC

​Melbourne-based Master Builder Peter Schmiedel’s father and grandfather were both builders who trained in the European tradition in their native Austria. A carpenter-joiner by trade, Peter’s also a qualified building inspector, so you could say building is in his blood. Director of Skills Unlimited Services, Peter and his team specialise in boutique renovations and extensions to residential and commercial buildings only - not new homes. Peter admits he is… “obsessed with beautiful design and excellent craftsmanship”. His clients have nothing but praise for his honesty, work ethic and unstinting attention to detail. Unfortunately, his first website didn’t reflect Peter’s passion for perfection.

​THE BRIEF:  Knockdown. Rebuild. Pursue perfection.

Peter’s original website was definitely a ‘knockdown, rebuild’ project. The site didn’t showcase the extensive skills and services he’d developed as a Master Builder with almost 3 decades of experience in his industry. His portfolio of work was disorganised and there was no on-page SEO. Consequently, the old site simply wasn’t generating the qualified leads Peter’s business needed. Relying solely on word-of-mouth referrals was no longer an option in what is a highly competitive space in Melbourne. So, we…

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    Rebuilt the entire site with a robust and flexible content management system (Drupal 8).
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    ​Implemented targeted SEO for the company’s niche market of renos and extensions.
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    ​Used quality ​photography to ​showcase the nature and quality of his work.
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    ​Included prominent and clear calls-to-action directing readers the site's lead generation forms.

​Finally, we asked his clients what they thought of his workmanship​ and used their testimonials ​as ​proof of the quality of services ​delivered to persuade new clients.

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​THE RESULT​: Solid foundations, built to standard and built to last.

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& Master Builder

​Josh delivered a brilliant platform for me to base my marketing on. I’ve had a lot of positive comments about the site and I’ve already recommended Josh to people looking for a great website.

Josh came across as being honest and professional. He delivered exactly what he promised to the budget and timeframes we set. He was just a good guy to deal with and you can’t ask for more than that.

​​Does your website need a Master Web Builder?

​​Whether it’s a ​website renovation or a full rebuild we'll design the information arcitecture, build it according to best practices, and deliver on-time and on-budget.


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