​Melbourne-based Master Builder Peter Schmiedel’s father and grandfather were both builders who trained in the European tradition in their native Austria. A carpenter-joiner by trade, Peter’s also a qualified building inspector, so you could say building is in his blood. Director of Skills Unlimited Services, Peter and his team specialise in boutique renovations and extensions to residential and commercial buildings only - not new homes. Peter admits he is… “obsessed with beautiful design and excellent craftsmanship”. His clients have nothing but praise for his honesty, work ethic and unstinting attention to detail. Unfortunately, his first website didn’t reflect Peter’s passion for perfection.

Peter’s original website was definitely a ‘knockdown, rebuild’ project. The site didn’t showcase the extensive skills and services he’d developed as a Master Builder with almost 3 decades of experience in his industry. His portfolio of work was disorganised and there was no on-page SEO. Consequently, the old site simply wasn’t generating the qualified leads Peter’s business needed. Relying solely on word-of-mouth referrals was no longer an option in what is a highly competitive space in Melbourne. So, we…

​Finally, we asked his clients what they thought of his workmanship​ and used their testimonials ​as ​proof of the quality of services ​delivered to persuade new clients.