A powerful, functional, and informational website can get you far in the business world. Hundreds, if not thousands, of new websites are created each day, and if you want to make your site thrive, you need to ensure that your website is easily discoverable for your target audience.
The question then is, how do ensure that your website is not just another search result that web users scroll past?
The answer to this lies in a future-facing approach in the design and building stage of your website and keeping in mind that web development constantly evolves with the introduction of new development tools and techniques.
As a business owner, you need to leverage all the latest design techniques and content marketing strategies to ensure your website stays on top of all the latest trends in web design.
In this post, we explore some of the trends that are likely to dominate the future of web development and how they can transform your website into a lead generating and converting machine.
Artificial intelligence (AI) is perhaps the most hyped technological innovation in recent years; and this is rightly so, as nothing says futuristic more than artificial intelligence.
That’s why many businesses across different industries are already integrating artificial intelligence in their websites, and the future of web development is showing signs of AI dominance.
In website development, AI is often used to personalise the user experience through interactive elements like chatbots.
When you integrate chatbots that can communicate with your website visitors, it establishes personalised relationships through customer engagement, helping you attract and convert more leads.
Your customer does not have to scroll endlessly, shifting from page to page to find what they are looking for. Instead, implementing AI on your website lets you show your customers content that is specifically designed for their individual preferences based on their past buying behaviours.
In addition, using artificial design intelligence (ADI) tools in website development to replace or supplement the designers is changing the game of website development.
Progressive web apps
Progressive web apps can deliver an exceptional user experience for your visitors across devices by integrating interactive design elements that can be run on any platform.
PWAs are accessible via a URL and are launched in the browser which means your customers don’t have to go through platforms like Google Play Store, the Microsoft Store, or the App Store to install them.
In other words, they give the impression of mobile apps but function as websites.
They are also known for their faster loading speed, improved data safety, and low development costs; which means both you and your customers get to enjoy their perks.
Moreover, using native and web apps together—a strategy already employed by big names like Amazon and Twitter—is known to give higher conversion rates.
Voice recognition technology
According to experts, by 2023, digital voice assistants are set to become a significant part of the web user experience.
Voice eCommerce has grown significantly in recent years and companies like Google and Amazon are already using voice assistant technology to make the web experience more convenient for users.
Voice recognition technology is also becoming more prominent in the modern digital environment owing to the increased use of smart speakers like the Amazon Echo and Google Nest Home, and other smart appliances.
Another benefit of voice assistant technology is that it can make your website easier to navigate for users with physical impairments, increasing the accessibility of your site.
Augmented Reality (AR)
Visual aesthetics have always had a top priority in virtual spaces.
AR technology can take it a step further and make the website more lively and engaging for your visitor.
Real-time and remote product visualisation plays a huge role in purchasing decisions and affecting consumer behaviour as it allows the customers to make a more informed purchase.
For example, virtual dressing rooms leverage smartphone cameras and webcams to allow your customers to try out a product they wish to purchase—our customers can easily visualise how your product or service will change their lives.
With the unique experience and appeal, you can provide your customers with AR; your brand will also attract more customers, specifically impressing technophile audiences.
The future of web development relies heavily on consumer satisfaction
Your website is the first impression a prospect gets when they look for a product or service online.
Leveraging the latest tools and technologies and thinking outside the box when developing or optimising your website can help drive more traffic to your website and leave an everlasting impression on your prospects.