​Dr Tony Moore and Dr Angela Frimberger aren’t your typical veterinarians. Instead of treating all creatures great and small in a surgery, the Port Macquarie (NSW) based husband and wife team offer a specialised consulting service: They provide more than 600 vets ​worldwide with expert advice for treating and caring for much-loved family pets with cancer. To create their reports, the cancer specialists rely on obtaining a slew of medical data from client vets. To provide the data, vets complete a form they access via the client’s website. Despite tweaks by the owners over the years, both the aging website and the all-important form urgently needed upgrading.

​Dr Frimberger asked her IT consultants, Hastings IT to recommend a web designer. Paul ​had no hesitation recommending ​us to her – after all, ​we had also built Paul’s website. The big problem was that Angela and Tony’s original site was old and built on an outdated platform​. The pages had become disorganised over time and the layout needed to be better structured and simplified. The challenge was to help Angela and Tony continue to project their high professional standing as specialist oncology veterinarians, while also showcasing the rich content they’d added to their old site over 12 years. However, because they operated remotely from their clients, the most critical thing was to update their ​online consultation form - ​their primary lead generation form. ​We worked closely with them to rebuild the form so it generated the information they required, but was also quicker and easier for busy vets to fill out.